Kamis, 18 November 2010

SENSELESS Ratings?

Three competing giant networks claim to have gained the lion’s share of the market with respect to the television shows aired during the early evening timeslot sometime in early November.


Pointing out the results of the Nielsen TV Audience measurement survey as basis, GMA7 maintained that “24 Oras” took the lead in Mega Manila by getting 11.6 despite the revamp made in “TV Patrol” and the popularity of TV5’s “Willing Willie” which garnered only 10.3.

However and still referring to the same Nielsen TV Audience measurement survey, TV5’s management remained convinced that “Willing Willie” got the rating of 11.6 beating “TV Patrol” which garnered only 10.7.

Citing the Kantar Media TNS Survey, ABS-CBN claimed that on the day “TV Patrol” was aired showing former anchors Noli de Castro and Korina Sanchez joining Ted Failon “most viewers nationwide” tuned in giving the Kapamilya network a rating of 28 emphasizing that the survey on which the said rating was based does not just include Metro and Mega Manila but the entire country.

Inasmuch as unilaterally proclaiming oneself as the network getting the highest ratings may erode credibility, how should the figures presented by the three networks be treated?

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