Meanwhile, Studio 23 announced last Thursday that it taken the fourth spot in the national ratings charts, trailing behind ABS-CBN, GMA Network, and TV5.
March S. Ventosa, Studio 23’s managing director, said they registered an average 4.1% audience share in August based on the national survey conducted by media research firm Kantar Media.
He said Studio 23’s audience share in August is equivalent to 153% growth from the channel’s 1.6% audience share last January.
"We are catching up with rival TV5. We have surpassed Q-11 and Solar TV," Mr. Ventosa told reporters.
Mr. Ventosa attributed Studio 23’s performance to its children’s shows in the mornings, its sports programs in the afternoons, and the decision to air old Filipino movies during noontime and prime time.
"Studio 23 has been in TV for 15 years. Since the start of the year, we have introduced a series of TV programming initiatives. We’re proud to state that these initiatives have actually been successful for us," he said.
The inclusion of local movies in Studio 23’s programming lineup signaled the network’s decision to cater beyond its initial target market of teens, and young urban professionals.
"The market has changed... We’ve seen that a lot more of the audience prefer the local programming. And in doing so, we noticed also that we’ve been able to expand our audience."
BusinessWorld sought the reaction of Q-11 on Studio 23’s ratings claims. Its statement was unavailable as of press time.
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